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GOOGLE EEAT

GOOGLE EEAT

Google’s EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) is the framework used to evaluate the quality of content and its relevance to users. A strong EEAT score helps your content rank higher on search engines, attract more traffic, and build credibility with your audience.

EXPERIENCE (E)

Experience looks at whether the content creator has direct, hands-on knowledge of the topic, ensuring the information is practical and credible.

A Google logo with a branch to E for experience in Google EEAT.

Research

CASi conducts thorough research to pinpoint key industry challenges and customer pain points, grounding every piece of content in relevance.

Case Studies

We include authentic case studies, examples, and testimonials to showcase real-world application and expertise.

Personalisation

CASi personalises content to reflect your brand’s unique experiences, building credibility and connection with your audience.

Experience makes your content authentic and relatable, fostering trust with your audience. By sharing insights uniquely tailored to your brand’s tone and identity, CASi helps establish you as a credible source in your field.

EXPERIENCE (E)

Experience looks at whether the content creator has direct, hands-on knowledge of the topic, ensuring the information is practical and credible.

A Google logo with a branch to E for experience in Google EEAT.

Research

CASi conducts thorough research to pinpoint key industry challenges and customer pain points, grounding every piece of content in relevance.

Case Studies

We include authentic case studies, examples, and testimonials to showcase real-world application and expertise.

Personalisation

CASi personalises content to reflect your brand’s unique experiences, building credibility and connection with your audience.

Experience makes your content authentic and relatable, fostering trust with your audience. By sharing insights uniquely tailored to your brand’s tone and identity, CASi helps establish you as a credible source in your field.

EXPERIENCE (E)

Experience looks at whether the content creator has direct, hands-on knowledge of the topic, ensuring the information is practical and credible.

A Google logo with a branch to E for experience in Google EEAT.

Research

CASi conducts thorough research to pinpoint key industry challenges and customer pain points, grounding every piece of content in relevance.

Case Studies

We include authentic case studies, examples, and testimonials to showcase real-world application and expertise.

Personalisation

CASi personalises content to reflect your brand’s unique experiences, building credibility and connection with your audience.

Experience makes your content authentic and relatable, fostering trust with your audience. By sharing insights uniquely tailored to your brand’s tone and identity, CASi helps establish you as a credible source in your field.

Google logo with a notification bubble indicating a warning or alert in a blue box.
Google logo with a notification bubble indicating a warning or alert in a blue box.
Google logo with a notification bubble indicating a warning or alert in a blue box.
EXPERTISE (E)
EXPERTISE (E)

Expertise assesses the depth of knowledge the content creator has about the subject, focusing on accuracy and comprehensiveness.

Real-time data analysis

CASi’s AI-driven content creation is powered by real-time data analysis, ensuring well-researched, expert-level content.

Keywords and trends

Our platform enhances your content with industry-specific keywords and trends, positioning you as a thought leader.

Factually accurate

CASi ensures that every article is factually accurate, drawing on authoritative sources to boost credibility.

Demonstrating expertise builds trust and authority with your audience. CASi streamlines the creation of content that reflects deep understanding, saving your team time while upholding the highest quality standards.

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AUTHORITATIVENESS (A)
AUTHORITATIVENESS (A)

Authoritativeness evaluates whether the creator or website is recognised as an authority on the topic, considering the overall reputation of the source.

Google logo with a highlighted letter "A" and a yellow banner below it containing an unspecified message.
Google logo with a highlighted letter "A" and a yellow banner below it containing an unspecified message.
Google logo with a highlighted letter "A" and a yellow banner below it containing an unspecified message.

High-quality content

CASi enables you to consistently publish high-quality content that reinforces your authority over time.

Interlinking

Our system supports strategic interlinking between articles, creating a knowledge web that enhances your site’s authority in Google’s view.

Industry leader

By generating content that attracts backlinks and engagement, CASi helps establish your brand as an industry leader.

Authoritativeness ensures your content is trusted by both search engines and users. With CASi, your content library becomes a valuable asset that drives recognition and credibility in your field.

Logo of Google with a green rectangle below it, containing additional text and a pink circle highlighting a letter.
Logo of Google with a green rectangle below it, containing additional text and a pink circle highlighting a letter.
Logo of Google with a green rectangle below it, containing additional text and a pink circle highlighting a letter.
TRUSTWORTHINESS (T)
TRUSTWORTHINESS (T)

Trustworthiness evaluates the reliability of the content, creator, and website, focusing on transparency, accuracy, and user safety.

Brand alignment

CASi ensures all content is fact-checked, up-to-date, and aligned with your brand’s values and messaging.

Trust signals

Our platform facilitates the inclusion of trust signals, such as author bios, contact details, and clear attribution.

Transparency

Content produced by CASi adheres to Google’s EEAT framework, ensuring transparency and user safety.

Trustworthiness is key to long-term audience engagement. CASi makes it easy to create transparent, credible content by incorporating well-researched external links to authoritative sources that builds loyalty and trust at every stage of the customer journey.

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WHY EEAT MATTERS

Google aims to deliver the most helpful, relevant, and reliable content to its users. By following EEAT principles, businesses can:

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Improve Search Rankings

Improve Search Rankings: Content that meets EEAT standards is more likely to rank higher in search results.

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Build Audience Trust

Users are more inclined to engage with and return to content they consider trustworthy and authoritative.

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Drive Engagement and Conversions

Drive Engagement and Conversions: High-quality, credible content attracts and retains users, leading to better business outcomes.

An image that shows user engagement in purple, black, and white.
WHY EEAT MATTERS

Google aims to deliver the most helpful, relevant, and reliable content to its users. By following EEAT principles, businesses can:

An image in black, white, and purple showing a modern take on computer screens.
Improve Search Rankings

Improve Search Rankings: Content that meets EEAT standards is more likely to rank higher in search results.

An image dictating search results in black, white, and purple.
Build Audience Trust

Users are more inclined to engage with and return to content they consider trustworthy and authoritative.

An image showing black, white, and purple boxes and a play button.
Drive Engagement and Conversions

Drive Engagement and Conversions: High-quality, credible content attracts and retains users, leading to better business outcomes.

An image that shows user engagement in purple, black, and white.
WHY EEAT MATTERS

Google aims to deliver the most helpful, relevant, and reliable content to its users. By following EEAT principles, businesses can:

An image in black, white, and purple showing a modern take on computer screens.
Improve Search Rankings

Improve Search Rankings: Content that meets EEAT standards is more likely to rank higher in search results.

An image dictating search results in black, white, and purple.
Build Audience Trust

Users are more inclined to engage with and return to content they consider trustworthy and authoritative.

An image showing black, white, and purple boxes and a play button.
Drive Engagement and Conversions

Drive Engagement and Conversions: High-quality, credible content attracts and retains users, leading to better business outcomes.

An image that shows user engagement in purple, black, and white.
A faded version of the blue crown from the Cntent logo.

HOW CNTENT MAKES IT EASY

HOW CNTENT MAKES IT EASY

HOW CNTENT MAKES IT EASY

With CASi, achieving EEAT is no longer a laborious task. Our platform automates ideation, content creation, SEO integration, and publishing, ensuring every piece of content aligns with Google’s strict standards. CASi not only saves you time and resources but also gives your business a competitive edge by producing content that ranks, engages, and converts.

What Happens When You Get EEAT Right?

What Happens When You Get EEAT Right?

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The blue crown from the Cntent logo.

More Traffic

Become a trusted source in your industry and attract consistent, high-quality, top of funnel traffic.

The blue crown from the Cntent logo.

Credibility

Build a reputation as a reliable, knowledgeable brand in the eyes of your audience and search engines.

The blue crown from the Cntent logo.

Growth

EEAT-driven content delivers long-term SEO value, compounding your returns over time.

The blue crown from the Cntent logo.

Competitive Edge

Outshine competitors by consistently publishing trustworthy, high-quality, and relevant content.

CASi helps you master EEAT effortlessly—automating the heavy lifting so your business can focus on growth and innovation.

CASi helps you master EEAT effortlessly—automating the heavy lifting so your business can focus on growth and innovation.

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A message from our CRO

A message from our CRO

"At Cntent, we are committed to advancing AI technology to revolutionise content marketing. Our focus is on creating solutions that streamline and elevate your content strategy, making it more efficient and impactful. We are driven by innovation and dedicated to providing exceptional value to our clients, helping them dominate their online presence and drive business growth."

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Mike Gallop

CRO

FAQs

FREQUENTLY ASKED QUESTIONS

AI Content

Google EEAT

Content Marketing

Is AI-generated content detectable by search engines?

Can AI-generated content rank well in search results?

How does Google view AI-generated content?

What are the ethical considerations of using AI for content creation?

How can AI-generated content be optimised for SEO?

What are the best AI tools for content creation at scale?

Does content need to be reviewed and edited before it is published to a website and social channels?

What are the potential penalties for using AI-generated content?

How to use AI to create content that adheres to EEAT guidelines?

FAQs

FREQUENTLY ASKED QUESTIONS

AI Content

Google EEAT

Content Marketing

Is AI-generated content detectable by search engines?

Can AI-generated content rank well in search results?

How does Google view AI-generated content?

What are the ethical considerations of using AI for content creation?

How can AI-generated content be optimised for SEO?

What are the best AI tools for content creation at scale?

Does content need to be reviewed and edited before it is published to a website and social channels?

What are the potential penalties for using AI-generated content?

How to use AI to create content that adheres to EEAT guidelines?

FAQs

FREQUENTLY ASKED QUESTIONS

AI Content

Google EEAT

Content Marketing

Is AI-generated content detectable by search engines?

Can AI-generated content rank well in search results?

How does Google view AI-generated content?

What are the ethical considerations of using AI for content creation?

How can AI-generated content be optimised for SEO?

What are the best AI tools for content creation at scale?

Does content need to be reviewed and edited before it is published to a website and social channels?

What are the potential penalties for using AI-generated content?

How to use AI to create content that adheres to EEAT guidelines?

JOIN THE FUTURE OF CONTENT GENERATION

JOIN THE FUTURE OF CONTENT GENERATION

Start your journey with CASi and revolutionise your content strategy.